Thai tourism promotion was the focus of a July 1, 2025 meeting in Hanoi when Ms. Supakan Yodchun, director of Thailand’s tourism office in Vietnam, visited the headquarters of a large Vietnamese online travel company. The talks covered cooperative marketing plans aimed at Vietnamese holidaymakers as well as international visitors from Europe and the United States.
Background: what this cooperation is and why it matters
The discussion brought together senior staff from Thailand’s tourism office in Vietnam and executives from a prominent travel firm based in Hanoi. Officials described Thailand as a destination with strong potential for the Vietnamese market because of short travel times, comparatively affordable options, and a wide range of visitor experiences including coastal resorts, cultural sites and food-focused itineraries.
Participants acknowledged that the Thai tourism sector has been navigating some challenges in recent times, and that coordinated promotion could help rebuild momentum. The meeting was presented as a planning session to expand destination marketing through multiple channels and to align promotional activity with current travel trends.
Key highlights from the meeting
Attendees discussed a range of promotional priorities. A principal aim is to raise Thailand’s profile among Vietnamese travellers while also targeting higher-yield markets such as Europe and North America, where demand for luxury resorts, heritage experiences and culinary travel remains strong.
The travel company set out plans to update its Thai tour portfolio to reflect a greater demand for personalised itineraries that combine leisure with local cultural engagement. Officials from Thailand’s tourism office commended the firm for its operational capacity, advisory services and digital platform as useful assets for wider joint campaigns.
- Target markets: domestic Vietnamese outbound, plus Europe and the US.
- Product focus: luxury resorts, cultural circuits, culinary trips, and tailor-made packages.
- Promotion channels discussed: online advertising, travel fairs, influencer programs and in-store promotions.
Practical tips for travellers and industry partners
For travellers considering Thailand, expect a growing variety of tailored options that blend resort stays with immersive local activities. Those booking through Vietnamese agencies often find packaged deals that include transfers and curated experiences aimed at their market preferences.
Seasonality and transport options matter when planning. For example, if you are timing a visit around the transition from wet to dry conditions in some regions, consult regional weather guides before booking; see our guide to Thailand weather in November for a regional breakdown. For city travel, understanding rapid-transit systems can save time—read more about Bangkok’s BTS, BRT and MRT systems if your itinerary includes Bangkok.
- Compare package inclusions carefully—transfers and guided activities vary between operators.
- Check seasonal weather for your chosen region before booking flights and accommodation.
- Ask about customisation options if you want a mix of relaxation and cultural discovery.
Cultural and market context
Thailand remains a culturally rich destination that attracts visitors for different reasons: beach leisure, historical sites, and food tourism are consistently popular. Vietnamese travellers often choose nearby islands and major cities for short breaks, while longer stays may include northern and northeastern circuits.
Industry sources at the meeting emphasised the need to present authentic cultural experiences in ways that appeal to international tastes while respecting local customs. Collaboration between a national tourism office and local travel companies can align messaging so promotional material reflects both market demand and cultural sensitivity.
Who benefits from these cooperation efforts
Travel companies, tourism authorities and travellers all stand to gain when promotion is coordinated. Travel firms can broaden their product range and attract new customer segments; the tourism office can increase arrivals and diversify source markets; travellers gain clearer, better-supported options tailored to their preferences.
Smaller service providers in Thailand—hotels, guides and activity operators—may also see demand increase if campaigns generate bookings at scale. For travellers who prioritise comfort and curated experiences, the expanded focus on personalised luxury and cultural tours should widen available choices.
Comparisons and alternatives for promoting Thailand
There are different models for destination promotion: some operators prioritise volume-driven, low-cost packages aimed at short-stay visitors; others focus on bespoke, high-end itineraries that emphasise exclusivity and local experiences. The Hanoi meeting highlighted a strategy that seeks to bridge both approaches by offering a range of products and targeted campaigns for distinct markets.
From a marketing standpoint, digital platforms and influencer partnerships were identified as high-impact channels for reaching younger audiences and international markets, while in-person travel fairs and agency storefronts remain important for traditional customer segments.
| Tour Type | Typical Audience | Key Selling Point | Common Promotion Channels |
|---|---|---|---|
| Beach & resort | Couples and families seeking relaxation | Easy access, full-service amenities | Online ads, package deals, partner hotels |
| Cultural circuits | History and culture travellers | Heritage sites and guided local insight | Travel fairs, specialist guides, article features |
| Culinary trips | Food-focused travellers | Hands-on food experiences and markets | Influencer campaigns, social media, blogs |
| Luxury & bespoke | High-spend international visitors | Custom itineraries, premium service | Luxury travel partners, curated promotions |
Frequently Asked Questions
Who attended the meeting in Hanoi?
Ms. Supakan Yodchun, director of Thailand’s tourism office in Vietnam, visited a major Hanoi-based online travel company on July 1, 2025 to discuss joint promotion plans.
What is the main goal of the cooperation?
The primary aim is to increase awareness of Thailand among Vietnamese travellers and to attract international segments such as visitors from Europe and the United States through coordinated marketing and updated tour products.
What types of tours will be promoted?
Planning emphasised a mix of offerings including beach and resort packages, cultural itineraries, food-focused travel and bespoke luxury trips designed to meet diverse traveller preferences.
How will promotions be delivered?
Promotional channels discussed include digital advertising, travel exhibitions, influencer partnerships and retail promotions through travel agency channels.
Will this affect travel options in Vietnam and Thailand?
Industry participants indicated the cooperation aims to expand and diversify tour products, which could increase choices for travellers booking through Vietnamese agencies and create additional demand for Thai tourism services.