The Vietnam International Travel Mart (VITM) 2025 served as a significant event for the tourism industry, highlighting the accelerating pace of digital transformation. A central theme was the innovative application of artificial intelligence (AI) to enhance traveler interactions and streamline service delivery. This exhibition provided a clear demonstration of how advanced technologies are set to redefine the entire travel experience, moving towards more personalized and efficient journeys for global visitors.
Artificial Intelligence Showcased at VITM 2025
The Vietnam International Travel Mart in 2025 was more than a display of attractive travel packages; it was a forum for presenting the tourism sector's bold moves into the digital age. A particularly prominent area within the exhibition was the Digital Transformation Pavilion, which specifically highlighted cutting-edge technological solutions. Among the participants, a leading tour operator was selected to demonstrate its pioneering efforts in applying artificial intelligence to various aspects of travel services. This showcased how the industry is adapting to modern demands for efficiency and personalization.
This presentation underscored a growing industry trend where technology is evolving beyond a passive support role to become an active and integrated component in shaping how individuals plan, book, and experience their trips. The discussions and live demonstrations at the event pointed towards a future where AI plays a central and pervasive role in customizing and streamlining travel processes. This shift moves beyond conventional booking methods, offering more responsive, predictive, and tailored assistance to travelers, from initial inquiry to post-trip follow-up. The emphasis was on creating a more intuitive and less cumbersome journey for every customer.
Bipi: An AI-Powered Virtual Travel Assistant
A key innovation introduced at the company's booth was Bipi, an intelligent chatbot conceptualized as a virtual tour guide. This sophisticated system is engineered to support customers throughout their travel lifecycle, from the initial stages of trip conceptualization and planning to the finalization of bookings. By leveraging real-time data analysis and processing an individual's previous search history, Bipi is capable of generating highly personalized tour recommendations. These suggestions are carefully tailored to align with each traveler's specific budget constraints, preferred schedule, and unique interests, aiming to simplify the decision-making process.
The most recent iteration of Bipi represents a significant advancement, moving beyond conventional text-based interactions to incorporate voice command recognition. This upgrade allows travelers to communicate verbally with the chatbot, enabling them to effortlessly inquire about current flight prices, ask detailed questions about specific destinations, or even book services instantly. This hands-free interaction is designed to make the entire travel planning and reservation process considerably more convenient and faster, reflecting a commitment to user-centric design and accessibility.
Expanding the Horizon of AI in Future Travel
According to Nguyen Van Dat, the CEO of the travel company, the organization's strategic vision for artificial intelligence extends far beyond the current capabilities of a chatbot. In the near future, AI is projected to be more deeply embedded into the comprehensive travel experience through a suite of advanced features. These anticipated enhancements are expected to include automated reminders for itineraries, providing up-to-the-minute weather updates for various destinations, offering streamlined support for visa application procedures, and even generating automated trip videos. These videos would be creatively compiled from real photographs and sophisticated three-dimensional simulations, offering a unique memento of the journey.
Mr. Dat articulated that the company's ambition is for customers not merely to receive services, but to journey alongside an intelligent system that possesses the capacity to understand and proactively anticipate their needs at every single stage of their trip. This forward-looking approach aims to cultivate a travel environment that is not only highly efficient but also remarkably intuitive and supportive, ensuring a smoother and more enjoyable experience from start to finish.
A Comprehensive Digital Travel Ecosystem
The travel company distinguishes itself as one of Vietnam's pioneering tour operators in developing an extensive and integrated digital framework for travel. This comprehensive ecosystem covers a broad spectrum of services, including meticulously organized tours, convenient flight reservations, diverse hotel accommodations, flexible combined travel packages, and various cruise options. Annually, the company facilitates travel for millions of individuals, recognizing that advanced technology is the fundamental element for delivering travel experiences that are increasingly individualized, highly flexible, and optimally efficient.
The strategic integration of artificial intelligence into these operations is anticipated to do more than simply elevate the standard of service quality. It is also actively shaping the trajectory of smart tourism, where travelers can look forward to more relaxed and enjoyable journeys. This future vision aims to eliminate the common frustrations associated with complicated procedures or arduous planning, allowing individuals to fully appreciate their travels. Furthermore, this extensive digital framework supports travelers in various aspects, including managing financial transactions for bookings and services, ensuring a seamless experience from start to finish.
Company Information and Contact Details
For individuals seeking further information or wishing to utilize the services mentioned, the company operates several offices across different global locations. It is important to note that operational hours and specific contact details may be subject to change, and direct verification with the company is always recommended for the most current information.
| Location | Address | Phone Number | Operating Hours (Local Time) |
|---|---|---|---|
| Hanoi, Vietnam | 11th Floor, Vinaconex Diamond Tower, 459C Bach Mai Street, Bach Mai Ward, Hanoi, Vietnam | +84 2436-249-007 (customer service: +84 2473 075 868) | Monday-Friday: 08:30-17:30 |
| Ho Chi Minh City, Vietnam | 255 Nam Ky Khoi Nghia Street, Xuan Hoa Ward, Ho Chi Minh, Vietnam | Not supplied | Monday-Friday: 08:30-17:30 |
| Bangkok, Thailand | 314/1, 3rd Floor, Rama 9 Soi 17, Rama9 Road, Bangkapi, Huaykwang, Bangkok, Bangkok | Not supplied | Monday-Friday: 08:30-17:30 |
| Siem Reap, Cambodia | #0107, Wat Bor Road, Wat Bor Village, Sangkat Sala Kamreuk, Siem Reap, Cambodia | Not supplied | Monday-Friday: 08:30-17:30 |
| Sydney, Australia | Level 1, 139 Dowling Street, Woolloomooloo NSW 2011 Australia | Not supplied | Monday-Friday: 08:30-17:30 |
| Los Angeles, United States | 3rd & 5th Floor, 718 South Hill Street, Los Angeles, California 90014, United States of America | Not supplied | Monday-Friday: 08:30-17:30 |
The primary customer service telephone number for general inquiries is +84 2473 075 868.
Frequently Asked Questions
What was the main focus of the Digital Transformation Pavilion at VITM 2025?
The Digital Transformation Pavilion at VITM 2025 primarily showcased advanced technological solutions aimed at modernizing the tourism industry. A significant emphasis was placed on the innovative application of artificial intelligence in various travel services, demonstrating how technology can enhance the overall customer experience.
How does the Bipi chatbot personalize travel suggestions for users?
The Bipi chatbot personalizes travel suggestions by leveraging real-time data and analyzing a traveler's past search history. This information allows the system to generate highly tailored tour recommendations that align precisely with an individual's budget, preferred schedule, and specific travel interests.
What advanced AI features are anticipated for future travel experiences?
Future AI features are expected to include automated itinerary reminders, providing up-to-the-minute weather updates for destinations, offering comprehensive support for visa application processes, and even creating personalized automated trip videos compiled from actual photographs and sophisticated three-dimensional simulations.
Which types of travel services are encompassed within the company's digital ecosystem?
The company's extensive digital travel ecosystem encompasses a wide array of services. These include meticulously organized tours, convenient flight reservations, diverse hotel accommodations, flexible combined travel packages, and various cruise options, providing a holistic approach to travel planning.
Is the Bipi chatbot capable of responding to voice commands?
Yes, the latest version of the Bipi chatbot is equipped with voice command recognition capabilities. This allows travelers to interact verbally with the system to inquire about flight prices, ask questions about destinations, or book services, making the process more intuitive and efficient.
